Softcard© is a creation patented by CommunicationArt to use the postcard for sampling:
Softcard is a postcard transparent and liquid that performs the following functions:
- Product testing
- Communication tool
- Gadgets promo advertising
- Direct marketing tool
The SoftCard© is the 1st example of distribution of evidence produced in the form of postcards.
Thanks to its characteristics of tactility and transparency Softcard© performs optimally function of the gadget and sample.
Softcard Can be distributed along with packaging or in store promotions as well as in all other modes of distribution.
Direct – SoftCard© can be delivered also at the home of your consumer, to achieve our target more effectively we have chosen four distribution methods:
- Door to door distribution in partnership with TWM Italy
- Inserting into the back cover of popular magazine (RCS, Mondadori …)
- Mail delivery through partnership with the Italian Post
- Distribution through the circuit of advertising cards, eg. Promocard